Privacy policy

Last updated: January 14, 2026

Deep Blue Supply (“Deep Blue Supply,” “we,” “us,” or “our”) owns and operates this website and online store, including all related content, features, tools, products, and services (collectively, the “Services”). We use Shopify to power our ecommerce platform and to help deliver the Services to you.

This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, use the Services, make a purchase or other transaction, or communicate with us. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy controls how we handle your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of information as described below.

Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include data that has been anonymized or de-identified so it cannot reasonably identify an individual.

Depending on how you interact with the Services, your location, and what is permitted by law, we may collect or process the following categories of personal information (including insights derived from that information):

Contact details such as your name, billing address, shipping address, email address, and phone number.
Financial information such as payment card details, transaction data, payment confirmations, and billing information.
Account information such as login credentials, security details, preferences, and account settings.
Transaction information such as products viewed, added to cart or wishlist, purchased, returned, exchanged, canceled, and your order history.
Communications with us such as messages you send to customer support or information you provide in inquiries.
Device information such as browser type, device identifiers, IP address, and network data.
Usage information such as how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from:

You directly, when you create an account, place an order, contact us, or otherwise provide information.
Automatically, through the Services (including through cookies and similar technologies).
Service providers, who help us run our business and process information on our behalf.
Partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

We use personal information as needed for the following purposes (depending on how you use the Services):

Providing and improving the Services. To process payments, fulfill orders, manage accounts, arrange shipping, handle returns/exchanges, remember preferences, send service related notices, enable reviews, and personalize your shopping experience (including recommendations).
Marketing and advertising. To send promotional messages and show ads that may be tailored based on your activity, purchases, or interests on our website or other platforms.
Security and fraud prevention. To verify identity, secure transactions, prevent fraud, investigate suspicious activity, and protect the Services. You are responsible for keeping your account credentials confidential.
Communicating with you. To respond to requests, provide customer support, and maintain our relationship with you.
Legal and compliance. To comply with legal obligations, respond to lawful requests, enforce our policies, and protect our rights and the rights of others.

How We Disclose Personal Information

We may share personal information with third parties in the following circumstances, consistent with this Privacy Policy:

Shopify, vendors, and service providers who help operate the Services (such as payment processors, analytics providers, hosting providers, fulfillment partners, shipping carriers, and customer support tools).
Marketing and advertising partners to deliver promotions and advertisements, subject to their privacy policies and any applicable opt out rights.
When you request or authorize disclosure, such as to complete an order or use certain integrations.
Affiliates within our corporate group (if applicable).
Business transactions and legal needs, such as a merger, sale, financing, reorganization, legal compliance, policy enforcement, or to protect rights and safety.

Shopify and Platform Processing

Our store is hosted on Shopify. Shopify collects and processes personal information to support and improve its platform functionality. Information submitted through the Services may be transferred to and processed in countries other than your own.

Shopify may also use data from interactions with our store and other merchants to provide and improve Shopify features. In those cases, Shopify is responsible for processing that information and responding to certain rights requests relating to that processing. For details, review the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may include links to third party websites or platforms. We are not responsible for the privacy practices, security, or content of third party sites. Information you choose to share publicly (including on social media) may be visible to others and used according to those platforms’ policies. Links are provided for convenience and do not imply endorsement.

Children’s Data

The Services are not intended for children and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided personal information to us, please contact us to request deletion. We do not knowingly sell or share personal information of individuals under sixteen (16) years of age.

Security and Retention

We take reasonable measures designed to protect personal information, but no security system is guaranteed to be 100% secure. Online transmissions may not be fully protected during transit, and we recommend avoiding sending sensitive information through unsecured channels.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information (which may be limited or subject to conditions under applicable law), including:

Right to access/know what personal information we hold about you.
Right to delete personal information we maintain about you.
Right to correct inaccurate personal information.
Right to portability (receive a copy of your information or request transfer where permitted).
Right to opt out of sale/sharing for targeted advertising (where applicable). If you have Global Privacy Control (GPC) enabled, we will treat it as an opt out request for that device/browser (where required).
Manage communication preferences. You can unsubscribe from marketing emails at any time. Transactional messages (like order or account emails) may still be sent.

To exercise your rights, contact us using the information below. We may need to verify your identity before completing your request. We do not discriminate against individuals who exercise their privacy rights.

Where permitted by law, you may use an authorized agent to submit requests on your behalf. We may require proof of authorization and identity verification.

Complaints

If you have concerns about how we handle personal information, please contact us. Depending on your location, you may also have the right to submit a complaint to a data protection authority.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required for transfers from the European Economic Area or the United Kingdom, we rely on approved safeguards such as Standard Contractual Clauses, unless the destination country is recognized as providing adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operations, or legal requirements. We will post updates on this page and revise the “Last updated” date as appropriate.

Contact

If you have questions or need help, please contact us.

Contact Information
Store Name: Deep Blue Supply
Address: 1309 Coffeen Avenue STE 1200, Sheridan, WY 82801, United States
Email: support@deepbluesupply.com
Phone: +1 (307) 218-2099
Hours: Monday to Friday, 9:00 AM to 5:00 PM EST

We aim to respond to inquiries within 1 to 2 business days.